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'=='̶ ڿ Ƶ鿩. äϴ Դ 'ڰ Ǯ ' ü .̸ ϴ ִ. ̱ Ǻ̴Ͼƴ 2012 Һ (Journal of Consumer Research) ǥ , ȣϸ, äҳ ȣϴ ϴٰ ߴ.ä ϴ þ ̷ . ̱ ν ĶϾƴ(UCLA) м Ŀ(Appetite) ǥ ִ. UCLA 18~88 ̱ 1,706 Ĵܰ ȸ (, gender) ν ߴ. ü Һ , äڿ ä ϴ 漺, νİ ҿ . , , , , ⸦ Һϴ Ÿ. ƿ, ϼ Ұ ߰⸦ Һ, äǿ 漺 Ҵ. Լ ̷ Ÿ ʾҴ. ̱ ⸦ Դ´ٴ ϽѴٰ .̹ ̲ ɸ Daniel Rosenfeld " ̻ ҷ ϴ Ϳ ̸ ٲ۴ٸ, ᱹ Ұ ߰ Һ ҷ ̾ ִ" ߴ. Ư, ٸ ⸦ Ұ⸦ ½ǰ ȯ濡 ġε, ذ Ŀ Һ پ Ӱɼ ִٰ ٿ.
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